VO App Launch

‘VO’ APP is officially launched

Kuwait, 7 November 2021:  Founded by Her Excellency Sheikha Ohoud Salem Al Ali Al Sabah in collaboration with Ms. Riham Al Ayyar, VO, the first Kuwait-based integrated youth platform for incubating young talents, launched its ‘smart’ mobile application after the rapid growth it has witnessed since its inception last February and the launch of its all-inclusive Creative Hub in June 2021. The launching event was attended by dignitaries, private sector leaders, and diplomats supporting the platform.

“We promised to export Kuwaiti talents and reinforce the role of Kuwaiti youth in positioning Kuwait on the global map. We also promised to contribute to Kuwait’s economic diversification by shedding a global light on Kuwait’s professional talents. After the enormous success that VO has witnessed since its inception, we can proudly say that we are on the route of delivering our promises. Today’s launch of the mobile application will be the starting point for Kuwaiti talents to unleash their hidden potential to the world,” stated H.E. Sheikha Ohoud Al Sabah.

The ‘smart’ app is a non-profit subscription-based mobile application. The application’s subscription fees will directly fund talent-focused development projects aiming to position Kuwaiti professionals in the global market and support Kuwaiti youth in turning their talents into professional opportunities.

“In less than a year we managed to be widely recognized in the region. The success we established in the market was due to the great content produced by Kuwaiti youth themselves. More than 100 Kuwaiti talents contributed to meaningful and impactful content produced by VO in the past few months. We realized as a team that Kuwaiti youth have so much to say, give, and show to the market. They just need to be empowered, acknowledged, and trusted. And, that’s the environment we provide to nurture their talents. VO is only a gateway that provides the right atmosphere for those talents to be professionally incubated. The real success was generated by the voices and talents of Kuwaiti youth,” added Ms. Al Ayyar.

The app complements the recently launched VO Creative Hub, an all-inclusive, fully equipped, and high-tech space that includes studios, labs, and co-working areas for Kuwaiti talents to turn their gifts into substantial content and impactful results.

In an untraditional launching event, all guests were taken through the mechanisms of the app and were invited to meet with prominent media and entertainment figures featured on the app’s content such as Aziz Luis (singer), Bader Shaaibi (singer), Yousef AlHashash (actor), Bader Al Banai (actor), Lulwa almulla (show host), Mohammed Al Hamalli (actor), Abdullatif AlSaleh (show host), Sarah Al Anizi (show host), Abdullah Al Musawi (MC), and Chatham (a Kuwaiti satirical puppet character created by VO to support the mission of Kuwaiti talents in a creative light manner).

Founded in July 2020, VO nurtures and supports Kuwaiti talents and inspiring initiatives in various fields including entrepreneurship. The platform launched its all-inclusive creative hub in May 2021 to empower and express their ideas, and is currently establishing an academic program for Kuwaiti youth and a ‘smart’ app to nurture their talents while promoting their creative productions on a seamless, high-tech and efficient digital platform.

About VO:

VO is a Kuwait-based integrated youth platform for incubating young talents. The platform was founded in July 2020 as a result of a fruitful collaboration between Sheikha Ohoud Al Sabah and Riham Al Ayyar aiming to empower local talents and position them in the global market. VO provides Kuwaiti youth with innovative avenues for developing and exhibiting their talents to the international community. The platform includes a talent development academic program, multiple all-inclusive studios, and seamless, high-tech and efficient mobile application.

About Her Excellency, Sheikha Ohoud Al Sabah:

A staunch advocate for the development of young talents, Sheikha Ohoud Al Sabah established Al Ahd Al Khaled, a philanthropic foundation that supports the development of education in Arab countries in 2018. The foundation provides financial grants for economically disadvantaged students, educational scholarships for distinguished students, and contributes to the establishment of schools in the region.She also co-founded ‘Qalam’ in 2011 to contribute to Kuwait’s education development.

Acknowledging the importance of integrating talent development programs in the local education system, Sheikha Ohoud was driven to highlight and support Kuwaiti youth in various manners through her non-profit.  Accordingly, she founded VO to continue her journey of empowering and developing Kuwait’s young talents and position Kuwait’s valuable human capital in the global market.

In addition to her humanitarian and development efforts, Sheikha Ohoud is a prominent entrepreneur in Kuwait. Her entrepreneurial journey took a leap after making history in Kuwait’s business sector as she was the first Kuwaiti female CEO in a listed company. This is where she was assumed the position of CEO of Kuwait United Poultry Company from 2003 – 2007.

During her career, Sheikha Ohoud also founded and managed several real estate and asset management companies, such as Al Ahd Al Moshtarak in 2001 and S4 Company in 2004.

Sheikha Ohoud Al Sabah earned her Bachelor’s of Arts in Political Science from Kuwait University and her Bachelor’s of Law from the University of Cairo.